Marketing PC Above: Erik Johnson, co-founder of Infinite Monkeys, shares marketing tips for independent developers. Despite independent success stories such as ConcernedApe's Stardew Valley or Studio MDHR's Cuphead, most studios face a crowded market and a host of challenges to make profits on their games. Today, at the Game Developers Conference, the co-founder of the independent Infinite Monkeys Entertainment studio, Erik Johnson, shared some tips for other developers to decide whether or not their games match the market. In the \Know Your Market: Making Independent Games That Sell\ panel, Johnson broke some of the market trends on Steam, the world's largest PC gaming market. He plunged deep into the life of Infinite Monkey Goes On: Done to Death. It was recognized as one of PAX's Top 10 Independent Games of the Year in 2014, and received positive feedback from critics and gamers - yet it sold fewer copies than expected. Johnson did not reveal the exact numbers, but h...